B2B Tech Product Marketing Leader & Go-to-Market Strategy Coach

Product Launches - Content Strategy - Team Development - Research - Process Improvement - Sales Enablement - Marketing Execution

Product Marketing Services

I’m Yolanda Thomas, a B2B Tech Product Marketer with 15+ years of experience accelerating the growth of industry leaders.

I’m a highly accomplished product marketing leader with experience driving growth across diverse industries and companies at various stages, including Raptive, Urjanet, Equifax, Business Software, Inc., and ADP. With my experience, I have gained a deep understanding of business market dynamics, customer needs, and SaaS products.

Through my team and strategy leadership, I have successfully launched multiple profitable solutions, converted million-dollar deals, and exceeded product adoption goals by over 100%.

My proven expertise in go-to-market execution, data-driven strategies, product messaging, and sales enablement has consistently delivered tangible results and propelled products to new heights.

My educational background includes an MBA from Emory University and a BA in Economics from Spelman College.

Currently residing in Atlanta, GA, I am open to remote work, local onsite work, and travel.

Expertise

Go-to-Market Strategy

  • Gain comprehensive strategic go-to-market plans that align with business objectives

  • Drive adoption with customer segmentation strategies, improved customer journeys, and integrated programs

  • Inform decisions with customer, market, and competitor research

Team Development

  • Build a high-performing team with function review, gap analysis, and talent acquisition services

  • Optimize the function to fit your company with the design of the ideal team structure

  • Improve morale with goal setting, team management, and professional development plans

Product Launches

  • Launch products on time with tight coordination of teams and deliverables

  • Improve team readiness and alignment with tailored sales, marketing, and customer success enablement

  • Increase productivity with a streamlined process

Content Creation

  • Produce assets in less time: datasheets, case studies, blogs, website copy, proposals, white papers, and more

  • Launch effective campaigns with compelling positioning/messaging, value props, and competitive differentiation

  • Improve sales proficiency with playbooks: buyer personas, battlecards, sales plays, talking points, and other tools

Contact me to take your product growth to the next level. Learn more.