Meet Revenue Targets with Get-it-done GTM Strategy Coaching & Collaboration
Product Launches - Content Creation - Team Development - Research - Process Improvement - Sales Enablement - Marketing Execution
Projects and Services
Go-to-Market Strategy
Gain comprehensive strategic go-to-market plans that align with business objectives
Drive adoption with customer segmentation strategies, improved customer journeys, and integrated programs
Inform decisions with market, channel, competitor, partner and customer research
Product Launch Readiness
Launch products on time with tight coordination of teams and deliverables
Improve team preparedness and business objective alignment with tailored enablement and resources
Increase productivity with streamlined GTM processes
Optimize end-to-end processes with a cross-functional GTM gap analysis and customized improvement plan
Content Creation
Produce assets in less time: datasheets, case studies, blogs, press releases, proposals, white papers, and more
Launch more effective campaigns with compelling positioning/messaging, value props, and differentiators
Improve sales proficiency with playbooks: buyer personas, battlecards, sales plays, talking points, and other tools
I’m Yolanda Thomas, a B2B Tech Product Marketer and GTM Strategy Coach with 15+ years of experience collaborating with cross-functional teams and accelerating the growth of industry leaders.
I’m a highly accomplished product marketing leader with experience driving growth across diverse industries and companies at various stages, including Raptive, Urjanet, Equifax, PGi, and ADP. With my experience, I have gained a deep understanding of business market dynamics, customer needs, and SaaS products.
Through my team and strategy leadership, I have successfully launched multiple profitable solutions, converted million-dollar deals, and exceeded product adoption goals by over 100%.
My proven expertise in go-to-market execution, data-driven strategies, product messaging, and sales enablement has consistently delivered tangible results and propelled products to new heights.
My educational background includes an MBA from Emory University and a BA in Economics from Spelman College.
Currently residing in Atlanta, GA, I am open to remote work, local onsite work, and travel.