B2B Tech Product Marketing Leader & Go-to-Market Strategy Coach
Product Launches - Content Strategy - Team Development - Research - Process Improvement - Sales Enablement - Marketing Execution
I’m Yolanda Thomas, a B2B Tech Product Marketer with 15+ years of experience accelerating the growth of industry leaders.
I’m a highly accomplished product marketing leader with experience driving growth across diverse industries and companies at various stages, including Raptive, Urjanet, Equifax, Business Software, Inc., and ADP. With my experience, I have gained a deep understanding of business market dynamics, customer needs, and SaaS products.
Through my team and strategy leadership, I have successfully launched multiple profitable solutions, converted million-dollar deals, and exceeded product adoption goals by over 100%.
My proven expertise in go-to-market execution, data-driven strategies, product messaging, and sales enablement has consistently delivered tangible results and propelled products to new heights.
My educational background includes an MBA from Emory University and a BA in Economics from Spelman College.
Currently residing in Atlanta, GA, I am open to remote work, local onsite work, and travel.
Expertise
Go-to-Market Strategy
Gain comprehensive strategic go-to-market plans that align with business objectives
Drive adoption with customer segmentation strategies, improved customer journeys, and integrated programs
Inform decisions with customer, market, and competitor research
Team Development
Build a high-performing team with function review, gap analysis, and talent acquisition services
Optimize the function to fit your company with the design of the ideal team structure
Improve morale with goal setting, team management, and professional development plans
Product Launches
Launch products on time with tight coordination of teams and deliverables
Improve team readiness and alignment with tailored sales, marketing, and customer success enablement
Increase productivity with a streamlined process
Content Creation
Produce assets in less time: datasheets, case studies, blogs, website copy, proposals, white papers, and more
Launch effective campaigns with compelling positioning/messaging, value props, and competitive differentiation
Improve sales proficiency with playbooks: buyer personas, battlecards, sales plays, talking points, and other tools