How Product Marketers Maximize the Impact of B2B Marketing Strategies

Storytelling is the best way for your content to resonate with customers. Check out these creative ways to describe benefits, highlight differentiation, and illustrate the tangible real-world impact of B2B technology-based solutions.

Product marketers are essential in driving sales success, especially in B2B technology industries. This article touches on areas that lead to greater team readiness and quota attainment.

Essential competitor intelligence that product marketers need to gain an edge in B2B tech marketing

The fundamentals on how to enable internal teams to better meet the needs of buyers in B2B Tech.

How product marketers can help their organizations grow by better meeting buyer needs in B2B tech.

There are always opportunities for product marketers to move the needle, even in growing markets at thriving companies. Whether you want to stay ahead or get ahead, you must constantly dig in to discover what can be improved. Here are six areas worth exploring.

To be a successful product marketing leader, it is crucial to prioritize your efforts and ensure that your activities align with top-level goals. While there will always be special projects and requests, these five practices will keep you focused on driving revenue, adoption, and overall company growth.

To be a successful product marketing leader, it is crucial to prioritize your efforts and ensure that your activities align with top-level goals. While there will always be special projects and requests, these five practices will keep you focused on driving revenue, adoption, and overall company growth.

Using data for customer segmentation is the way to go. It means grouping your customer base based on similar characteristics so you can create personalized, relatable messages that speak to their unique needs, situations, and pain points.

When touchpoints throughout the customer lifecycle reflect the narrative created, product marketing makes a substantial impact. Explore the reasons why this is important.

Setting the stage for the perfect beta is essential to get valuable insights into product performance and user satisfaction. This article delves into the key ingredients that set the foundation for the ideal beta program for B2B SaaS products.

In the B2B tech space, tight collaboration between marketing and sales is critical to faster growth. Resolving misalignment issues improves the likelihood of reaching revenue targets.

Different ways to organize your product marketing team for maximum impact and team happiness.

VoC research refers to the insights gained from customers' needs, desires, opinions, and pain points. Here's a breakdown of the "what," "why," and "how" of gathering customer input.